The Cleveland Cavaliers chose Zingback to help celebrate the signing of the popular LeBron James, a perfect solution to complement their very big announcement. They celebrated in a big way a personal telephone message from LeBron to almost 15,000 of their season ticket holders and fans! In the first few days after the draft, Zingback reached over 70% of the Cleveland contacts. The responses were huge in number and huge in spirit - a substantial number of ticket leads and thousands of enthusiastic fans voicing their appreciation and welcome directly to LeBron.

"The success of the campaign created quite a buzz," according to Tracy Marek of the Cleveland Cavaliers marketing team. She was approached within days of the first Zings going out by local media wanting the story on this innovative and highly successful marketing effort surrounding their event.

The Delta Center had an opportunity to use Zingback to generate additional revenue from the sold out Tim McGraw concert. In conjunction with the leading country radio station, a pre-event barbeque with live music, bull riding, ice cold drinks and prize give-a-ways was planned around the concert. The tall task was to get the word out to drive interest and sell more pre-event tickets. In the two days before the concert Zingback delivered an amazing 73% response rate to the campaign and got the word out to over 1,300 excited ticket holders.

According to the Delta Center Events Director, they ended up selling 133% of the number of meals they had planned for and were also pleasantly surprised with the strong attendance at the pre-concert event, as the evening was cooler than expected.

A large NASCAR/Busch Series Motor Speedway experienced a big success with Zingback to promote Busch Series ticket sales to approximately 9,000 customers who had purchased tickets for an upcoming Sunday NASCAR race but not for Saturday’s Busch Series race at the same track. Within just a couple of evenings, Zingback interacted with thousands of fans and delivered hundreds of qualified ticket sales leads. The Speedway was able to sell almost 900 additional tickets for the event, resulting in almost $45,000 in sales and a staggering 8 to 1 return on their investment.

Zingback’s interactive “Call-to-Action” messages, recorded by NASCAR drivers Dale Earnhardt Jr., Bobby Labonte and Matt Kenseth, invited fans to “double up with them” and attend the Busch Series race, with options to purchase their tickets immediately through a direct connect to the box office, or simply respond to the message by saying, “I’ll see you at the races,” prompting a representative to make a follow-up telephone call to the fan.

Following their successful campaign, Kevin Camper, the Director of Business Development for the Speedway indicated that fans loved hearing from and being able to respond to a well-known racing celebrity.

Keeping in close touch with their fans is extremely important to the Professional Bull Riders, who have experienced great success as they have utilized Zingback for many different campaigns. From the PBR 2003 and 2004 World Finals to fan club membership renewal, they have had consistent successful results.

For World Finals ticketing campaigns, they have typically reached approximately 75% of recipients, who enjoy interacting with some of the most colorful and famous PBR celebrities, and more importantly, have consistently reached close to an amazing 8% positive response rate of recipients choosing to connect directly with the ticket office or leaving a positive voice response for a call back.

In another type or campaign, fans who had not yet renewed their annual memberships for 2004 received a Zing from PBR President, Tuff Hedeman, to remind them of how important their support is to the PBR and how they can keep up-to-date on “all the faces, action and events” by being a member of the fan club. This campaign also received a high success rate of 5.5% positive responses.

The Thomas & Mack Center has successfully used Zingback to increase ticket sales at events like Professional Bull Riders World Finals, the THQ World Supercross GP, the Monster Jam World Finals, the Las Vegas Gladiators arena football team and more. In addition to increasing ticket sales, the venue has reduced costs and created new revenue opportunities through merchandising and sponsorship campaigns.

Arena Director, Daren Libonati is pleased with the results and is a big proponent of the system. “Adding the Zingback medium to our marketing mix has enabled us to reduce costs, gather significant customer information, and most importantly cultivate the relationships between our facilities and our customers,” Libonati said. “The business model is changing everyday; Zingback helps us keep up with technology and offer our customers more convenience.” In an effort to enhance its relationship with customers as well as personalize database marketing campaigns, the Thomas & Mack Center’s use of Zingback has gone from a limited beta test to a key component of its marketing strategy.

Thomas & Mack attributes tens of thousands of dollars in revenue and the sale of thousands of tickets to Zingback.

The University of Utah was recently invited to the Liberty Bowl and utilized Zingback to call season ticket holders about purchasing tickets. The message was recorded by their head football coach, Urban Meyer, thanking the fans and asking for their support for the University's commitment to the number of tickets that have to be sold. Coach Meyer asked the fans to show their support by purchasing tickets, even if they could not attend the game, and donating them back to the University. The response was overwhelming and the University was able to focus their athletic department's representatives time on calling only those fans expressing interesting the offer, instead of having to contact each and every ticket holder.

The campaign was a big success and succeeded in selling over 25% of the total number of bowl tickets sold and delivered a whopping 2,400% Return On Investment.

Just days before the season ticket renewal deadline, Zingback allowed the Jazz Sales and Marketing staff to personalize messages to be delivered to those who had not yet renewed. 69% of these ticket holders received the compelling and consistent message and were able to respond immediately, providing the staff with instant results and valuable feedback. More importantly, the Jazz increased the renewals by 6% over the previous year, representing over 400 season tickets and over 1.4 million in revenue!