“I want Gold” was the consensus of an amazing number of Discovery Health members in response to the
introductory offer for the Clicks Gold ClubCard. Discovery Health offered the exclusive new card
to it’s members as an added benefit and chose to use Zingback as part of it’s introductory marketing
Discovery sent a targeted message to a large group of its members letting them know about the benefits
of their new card and giving them an opportunity to respond immediately to the offer, which they did in
The Zingback campaign had an enormously successful offer acceptance rate of 9.8% of the total recipients.
Horizon Home Health and Hospice has used Zingback as part of their ongoing efforts to measure and
improve their patient satisfaction. Horizon has contacted targeted groups of patients to gather
verbal survey responses on patient satisfaction levels. Zingback is able to capture, categorize
and transcribe patient responses, and provide online results to Horizon within approximately 24
hours of campaign completion.
Zingback has been able to provide successful results, typically with over a 75% reached rate and
33% response rate. Over 55% of responses have provided them with valuable patient care feedback
to help them in their home health care operations.
The Sanlam Investment Management Group recently introduced a new program for its brokers and
customers called sim.sense. Sim.sense provides a structured program with a variety of options
to fit various customer lifestyles and investment habits. Sanlam wanted to find a way to increase
broker awareness and knowledge of the program and attendance at training workshops.
Sanlam chose to utilize Zingback in conjunction with radio and press ads about sim.sense. They sent a
Zing to a large group of brokers, referencing the ad campaign and offering them an opportunity to attend
a workshop or receive more information about the program. Sanlam was able to save time and resources by
focusing their staff’s time and attention on qualified leads rather than individually prospecting broker
Zingback delivered a great response rate in both areas, with over 5% of recipients responding that they
wanted to attend a workshop and 4% expressing interest in more information, for a total campaign success
rate of approximately 9%.
The fabulous Santa Fe Casino hosts a monthly celebration for their jackpot winners
from the previous month. For the October Jackpot Celebration, the Santa Fe chose to
follow the invitation with a Zing to generate a more immediate response and make sure
they filled the number of seats they had available. They added a fun Halloween twist
to the message and sent it out to their winners.
They received an overwhelming 70% response rate and an astounding 82% RSVP rate from
those who responded. The campaign was halted after just two attempts because the seats
were full. Needless to say, both the Zingback campaign and the party were a huge success.
From poolside Mexican fiestas and big money giveaways, to generating new and repeat business for hotel
rooms, Terrible’s Hotel and Casino has integrated Zingback into their marketing plan to help bring
customers into the hotel and the casino. Zingback delivers messages to their customer base and targeted
customer groups to let them know about events, advertise and solicit RSVP’s for parties, communicate
winnings levels and prize opportunities to Player’s Club members and to book hotel rooms to keep
occupancy rates up.
According to Terrible’s Director of Marketing, Mark Sterbens Jr., “It has helped us fill our room
occupancy on a daily basis and the results have been fantastic.” And for getting the word out for their
anniversary party, “They helped us put together the campaign in just few short days and
we were able to fill the casino and have a very successful anniversary party.”
Terrible’s has been very pleased with the customer response and reaction to Zingback. According to
Sterbens, “It’s really an added touch to be able to personalize your message to your customers. We would
definitely recommend it and look forward to doing business with Zingback in the future.”
Results by the Number
- Delivered a 67% reached rate
- Achieved a successful offer
acceptance rate of 9.8%
- Delivered a 75% reached rate
- Achieved a 33% response rate
- Received valuable patient care
feedback from over 55% of
- 5% responded that they wanted
to attend a workshop
- 4% expressed interest in more
- Approximately 9% total success
- Received a 70% response rate
- Achieved an 82% RSVP rate
from those who responded