The Delta Center had an opportunity to use Zing Media Solutions to generate additional
revenue from the sold out Tim McGraw concert. In conjunction with the
leading country radio station, a pre-event barbeque with live music, bull
riding, ice cold drinks and prize give-a-ways was planned around the concert.
The tall task was to get the word out to drive interest and sell more pre-event
tickets. In the two days before the concert Zing Media Solutions delivered an amazing
73% response rate to the campaign and got the word out to over 1,300 excited
ticket holders.
According to the Delta Center Events Director, they ended up selling 133% of
the number of meals they had planned for and were also pleasantly surprised
with the strong attendance at the pre-concert event, as the evening was cooler
than expected.