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Utah Jazz

Just days before the season ticket renewal deadline, Zing Media Solutions allowed the
Jazz Sales and Marketing staff to personalize messages to be delivered to
those who had not yet renewed. 69% of these ticket holders received the
compelling and consistent message and were able to respond immediately,
providing the staff with instant results and valuable feedback.

More importantly, the Jazz increased the renewals by 6% over the previous
year, representing over 400 season tickets and over 1.4 million in revenue!



Jazz

Delta Center

The Delta Center had an opportunity to use Zing Media Solutions to generate additional
revenue from the sold out Tim McGraw concert. In conjunction with the
leading country radio station, a pre-event barbeque with live music, bull
riding, ice cold drinks and prize give-a-ways was planned around the concert.
The tall task was to get the word out to drive interest and sell more pre-event
tickets. In the two days before the concert Zing Media Solutions delivered an amazing
73% response rate to the campaign and got the word out to over 1,300 excited
ticket holders.

According to the Delta Center Events Director, they ended up selling 133% of
the number of meals they had planned for and were also pleasantly surprised
with the strong attendance at the pre-concert event, as the evening was cooler
than expected.



Delta Center

Thomas & Mack Center

The Thomas & Mack Center recently signed a contract to purchase a
substantial number of minutes to be used to complement all marketing and
ticket sales efforts over the next 12 months. This provides them the flexibility
to tailor their use to major events that occur throughout the year.


Thomas & Mack

Cleveland Cavaliers

The Cleveland Cavaliers chose Zing Media Solutions to help celebrate the signing of
the popular LeBron James Ð a perfect solution to complement their very big
announcement. They celebrated in a big way a personal telephone
message from LeBron to almost 15,000 of their season ticket holders and
fans! In the first few days after the draft, Zing Media Solutions reached over 70% of
the Cleveland contacts. The responses were huge in number and huge in
spirit Ð a substantial number of ticket leads and thousands of enthusiastic
fans voicing their appreciation and welcome directly to LeBron.

"The success of the campaign created quite a buzz," according to Tracy
Marek of the Cleveland Cavaliers marketing team. She was approached
within days of the first Zings going out by local media wanting the story on
this innovative and highly successful marketing effort surrounding their event.



Cleveland Cavaliers

Legacy Learning

Legacy Learning sends daily sales follow-up campaigns to encourage new
Carlton Sheets customers to enroll for his customized personal coaching
program. Calls have been well-received, and responses have been very
positive. Recipients are excited to receive the call, and are appreciative
that Carlton Sheets made the call "himself."

Campaigns have "outperformed their telemarketing efforts" and they are
working toward making this a permanent solution for their coaching sales
follow-up.



Legacy Learning

University of Utah

The University of Utah was recently invited to the Liberty Bowl and utilized
Zing Media Solutions to call season ticket holders about purchasing tickets. The
message was recorded by their head football coach, Urban Meyer, thanking
the fans and asking for their support for the University's commitment to the
number of tickets that have to be sold. Coach Meyer asked the fans to
show their support by purchasing tickets, even if they could not attend the
game, and donating them back to the University. The response was
overwhelming and the University was able to focus their athletic department's
representatives time on calling only those fans expressing interesting the
offer, instead of having to contact each and every ticket holder.


University of Utah

 
Results by the Number

Utah Jazz
Season Ticket Renewals
- 69% message delivery
- 6% increase in season
  ticket renewals
- Over $1.4 million in
  additional revenue

Cleveland Cavaliers
LeBron James Celebration
- A personal message from
  LeBron to almost 15,000 fans
- 70% message delivery
- Over 140 personal and
  corporate ticket sales leads

Saturn
Automated Campaigns for Sales
- 70% message delivery
- 65% customer responses
- Fully integrated for an
  automated, seamless,
  dependable solution

Delta Center
Tim McGraw Pre-Concert Event
- 3-day campaign turnaround
- 73% message delivery
- Sold 133% of anticipated
  pre-event sales

Spring Communications
Customer Retention Campaigns
- 40% message delivery
- 43% customer responses
- 22% hot leads
  pre-event sales

Winder Dairy
Customer Recovery Campaigns
- 23% message delivery
- 30% customer responses
- 47% of former customers
  who responded placed orders